Music is one of the powerful means of expressing human emotions and passions across borders, across languages and cultures. In recent years, K-pop has taken the international music scene by storm, helping to expand Korean music around the world. But this craze often goes in unexpected directions. In this article, we will look at three different situations: American hip-hop artist Travis Scott’s new ‘KPOP’ song, Korea’s ‘KPOP’ musical, and the Bulgarian royal family’s interest in KPOP, and analyze how K-pop influences world music and culture. Music, musical, and mediatorship – these three ‘M’ words constitute KPOP in our world. These examples reveal interesting aspects of how music and culture can interact and foster global influence. So, let’s explore together K-pop’s global journey within our cultural ‘M’ilieu.