 Overview
- BTS’s historic achievement of reaching #1 on the Billboard Hot 100 represents a transformative moment in the music industry, showcasing the impact of cultural diversity, social media, and innovative business models.
- Their success serves as a global inspiration for artists and foreshadows a future of increased diversity and creativity in the music industry.
Table of Contents
1 Cultural diversity and global communication
2 Social media and fan roles
3 A unique business model for the digital era
4 Good music is a basic requirement
5 Conclusion
   In the Korean idol group BTS, Jungkook and Jimin’s solo songs topped the Billboard Hot 100 chart for the first time as Korean singers. It should be evaluated as an event that has made a big difference in the global music industry, not just one case. In this article, Muzic Bank would like to explore in depth the paradigm shift in the music industry confirmed through BTS’ #1 Billboard. In particular, we will provide suggestions that will help expand the K-pop industry.
1 Cultural diversity and global communication
  BTS’ success is a highly regarded factor not only in music but also in culture. Their music and stage combine modern elements with Korean traditions, opening a new horizon for global communication by introducing various languages and cultures to the public. Korean artists’ success in charting on the U.S. Billboard Hot 100 contributes not only to the development of the Korean music industry, but also to forming a new paradigm that brings out interactions between different cultures.
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Implications:Â
   In order for a song to gain global recognition, artists must continue to present differentiated music that contains special aspects of culture. Of course, efforts to narrow the cultural gap must also be accompanied. They should introduce their cultuers’ own things, but in order to improve international fans’ understanding of them, they need a strategy to actively target the global market through releasing songs in English and various languages, providing content for overseas fans, overseas tours and collaborations.
2 Social media and fan roles
   With the spread of social media, BTS has formed an extremely close relationship between them and their fans. Fans further enhanced their popularity not only through their music but also through active activities and communication on social media. The fandom “Army” formed in this way played a key role in BTS’ music successfully reaching global charts such as the Billboard Hot 100. The continued love and support of fans has had a great impact on BTS and other Korean singers to stand out in the global music industry.
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Implications:Â
   BTS’ success is the result of forming a strong connection with fans through social media. Singers should value communication with fans and adopt strategies to maintain close relationships with fans by actively utilizing SNS platforms.
3 A unique business model for the digital era
   BTS has built a creative business model suitable for the digital age as well as traditional music sales models. It has secured global popularity by comprehensively considering online streaming, music downloading, and album sales. These business models offer new approaches to the existing music industry and inspire many artists. Thanks to BTS’ success, the music industry in the digital age is evolving into an innovative model that goes beyond the existing framework, affecting not only the Korean music industry but also the global music industry.
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Implications:
   New attempts such as expanding video content through YouTube, releasing digital music, and promoting it in the virtual world should continue. Singers must strive to develop new channels by building channels that can be easily accessed from anywhere in the world.
4 Good music is a basic requirement
   BTS’ success stems from their unique creative musical style. In order to take a higher position on the world stage, they tried their own musical colors and various genres, and made efforts to resonate with local audiences.
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