The Hallyu craze is a phenomenon in which various cultural contents, such as music, acting, and fashion, centered on K-pop, are gaining global popularity and have enthusiastic fans all over the world. Now, Korean culture is proving its influence on the global stage, not simply staying in Korea. In particular, K-pop artists’ music, as well as their style and fashion, are acting as important media to express their unique charm and personality. Through this, K-pop is evolving beyond a mere musical phenomenon into a cultural art phenomenon.
The diversity and creativity of Korean culture is particularly prominent through K-pop fashion. K-pop artists showcase various styles on stage, combining various elements from street style to calm and sophisticated concepts to show their own unique look. This fashion creativity plays an important role in representing Korea’s culture and identity, and is creating a big wave in the global fashion market.
Today, we want to take an in-depth look at these K-pop fashions. Let’s take a look at what is the original style that stands out in K-pop, and look at the items that make a great contribution to completing that style. Lastly, we will conclude by looking at the unique characteristics of K-pop fashion.