   Music has the power to connect cultures and emotions. TikTok further expands the power of music, and various songs and artists from all over the world are at the center of the topic. In this article, we’ll take a look at K-pop songs that became popular through TikTok, and how the appeal of the song and performance boosted its popularity.
Jisoo - Flower
   Jisoo’s “Flower” ends with the lyrics, ‘Only the scent of flowers comes and goes’, and has a slightly relaxed atmosphere. One of the characteristics of this song seems to point out the hand gestures of making a flower shape with your hands and turning it half to the left and half to the right. This hand movement plays a role in providing empathy and enjoyment while dancing along with the song or imitating the movements of the artist on stage, and can further emphasize the impression of the song.
ENHYPEN - Bite Me
   “Bite Me” is an addictive pop melody by ENHYPEN, and is a song with the concept of the members turning into vampires. We think one of the characteristics of this song is the scene where the members dance pair dance with female dancers as vampires. In particular, the part where the female dancers and the members pose like a vampire biting a person in an intimate pose will be picked as the point of the song.
(G)I-DLE - Queen Card
   “Queen Card” is a song by (G)I-DLE, in which the members who have transformed into hot girls appear in retro style clothes. One of the standout features of this song is a ridiculous dance like flapping chicken wings, but we think the point is to do it coolly.
Le Sserafim - Antifragile / Eve, Psyche, and Blue Beard's Wife
   Le Sserafim, who created a hot topic challenge on TikTok with the previous song “Antifragile”, drew particular attention for their addictive lyrics and movements through the song “Eve, Psyche, and Bluebeard’s Wife”. In the ‘Boom Boom Boom’ part, expressing the lyrics along with the movement of drumming with the arm is probably an important point to emphasize the rhythm and atmosphere of the song. Also, in the ‘My heart is beating’ part, they really expressed their heart beating. This intertwining of the visual elements and the lyrics helps to motivate the rhythm of the song and the dance, and viewers will enjoy following along.
New Jeans - Super Shy / OMG
   “OMG” and “Super Shy” became a hot topic on TikTok with NewJeans’ global popularity. Haerin’s unusual footsteps in “OMG” will serve to add a unique atmosphere to her performance of the song. These tight footsteps blend with the rhythm of the song to make them stand out and feel more attractive. The waacking action in “Super Shy” is an unfamiliar movement that is not often seen in K-pop, and this fresh performance will give viewers a new visual experience. The inclusion of new moves in the song’s performance further enhanced the appeal of the song, making it a hot topic among TikTok users.
Fifty Fifty - Cupid
   Most surprising is Fifty Fifty. It was an unknown group in Korea, but their song “Cupid” was used as a challenge song on TikTok and rather got a hot response abroad first. They eventually got their name on the Billboard 100 with that song, even achieving the record for the longest time on the Billboard 100 for a Korean girl group. This successful example is a good example of how any song or group can achieve great results through the appeal and strategic promotion of a song.
